June 23, 2010

Welcome to the B-Line Buzz

During this long and rainy spring B-Line has been hitting the streets delivering the region’s finest organic produce, fresh bread, coffee, tea, and bicycle parts throughout Portland’s inner core.  Behind the scenes, our marketing and design team have also been very busy and I am very excited to welcome you to B-Line’s new website and social media presence.

Beyond some fabulous new videos and photos that add visual clarity to understanding how our service can transform the landscapes of our cities, B-Line’s new website takes our work from the streets and spreads it across the globe. I hope that you will become a regular visitor to our site and follow these new features:  videos highlighting our efforts to provide a missing link to sustainability within our city, connections to Facebook and Twitter, testimonials highlighting our partnerships, this monthly blog feature (the B-Line Buzz) from myself and others in the B-Line community, and expanded means by which to connect with us both online and in person.  I’m confident that you will catch the contagious spirit that B-Line creates when you find out more.

After sixteen months on-the road, B-Line has evolved from a two-person owner/operator “shop” into a B-Corp certified, multifaceted seven person team, with a growing fleet of trike trucks, expanded delivery and advertising services, and the best guerilla marketing secret in the United States. This summer we are excited to roll out the newest addition to our fleet as we continue to work with local manufacturers to fine-tune our innovative approach to providing a truly sustainable distribution channel.

Speaking of local economies, B-Line continues to be the go-to delivery and advertising source for companies who wish to support the region's food producers and small businesses. We now deliver local organic produce to Whole Foods for Organically Grown Company (better known in the industry as OGC), drop Dave’s Killer Bread at People’s Co-op, are piloting service for NEDWATER to bring a better water to businesses and organizations within the urban core, advertise for the Portland’s own Pizzicato -- warning: getting stuck behind our trike truck may produce hunger! -- and raise the awareness of Organic Valley’s work with local dairies as part of their Cows Unite campaign (www.cowsunite.org). Of course, our long-time partners at Portland Roasting and The Tao of Tea keep us busy as we pedal over 1200 lbs of product to their accounts each week! Did I mention bike parts to bike stores by trike -- yep, we do that too!

Of particular note, via our partnership with Guayaki Yerba Matte, we are spreading rainforest goodness by promoting their wonderful new beverages (www.guayaki.com) at over sixteen events throughout the summer. What’s simply amazing about this venture is that over 30,000 cans will be introduced into the market without ever touching a fossil-fuel driven vehicle. How’s this possible? Simple. Elation is brewed and canned at Portland Bottling Company, picked-up directly off the line by B-Line, and pedaled to PGE Park and other promotional locations.  Imagine -- a whole distribution network -- all local, zero-emission delivery, lots of smiles!

So, we’ve been busy here at B-Line! Thanks for visiting us, and please come back often to follow our progress as we strive to bring the change we seek to the world.

If you see us out on the streets stop and say “Hi,” get your picture on the trike for our "Friends on the Trike" gallery on Facebook, contact us for your delivery, advertising, or promotional needs, and of course --- spread that B-Line buzz...


Franklin Jones

Founder and CEO

B-line delivers on the promise that business can be a catalyst for social and environmental change.
1140 SE 7th Ave, Ste. 190, Portland, OR 97214
Certified B Corporations meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
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