Franklin Jones began B-Line Sustainable Urban Delivery with a penchant for cycling, a business model that solved the “last mile” dilemma of the distribution network by sustainable means and the desire to add to the growing green collar jobs sector. Now in his second year as a sustainable business owner, Franklin is speaking at GoGreen Portland in October 2010 and was kind enough to get in front of our cameras for a sneak peek into why his yellow trikes are taking over the Rose City.